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CLIA UK & Ireland highlights active, healthy living with campaign 

Cruise Lines International Association (CLIA) UK & Ireland  is dedicating the second week of its #ChooseCruise campaign to the plethora of sports and fitness options available to passengers on an ocean or river cruise.

Andy Harmer, CLIA UK & Ireland director said: “Cruise holidays offer an extensive roll-call of ways to get active, making it easy for passengers to stay in tip-top condition whether they’re in the middle of the ocean, sailing along rivers or visiting a port of call.

“The latest generation of ships boast impressive state-of-the-art gyms and exercise studios that easily give shore-based alternatives a run for their money. Large ships will feature sports courts, where team players can join football games or basketball bouts, as well as indoor and outdoor pools, with some ships even featuring climbing walls and paddle tennis courts.

“Invigorating sea breezes and inspiring views make ships the perfect platform for working off unwanted calories, whether it involves gently strolling around promenade decks or pounding the jogging tracks that weave around the top.

“Cruise lines have also caught on to the latest fitness trends with stretching sessions, meditation, dance lessons, aerobics, spinning classes and Pilates commonly offered across most ocean-going ships and river vessels.”

#ChooseCruise is running across the UK cruise industry throughout September, and globally, across CLIA cruise lines in October. The aim of the campaign is to highlight different onboard experiences on offer through a holiday at sea or on a river ship. From relaxation, to food and drink, onboard entertainment, family holiday options, and themed cruises, there truly is a cruise for everyone.

Harmer added: “Activities aren’t just confined to ships either, as guests can choose from many actiadventures ashore. From hiking trips over mountain slopes, glacier-treks and kayaking adventures to the slightly less physically demanding city walking tours and biking excursions, guests can inject a more energetic way to explore ports of call and their surroundings.


“Cruise holidays offer so many ways to keep active that anyone looking to keep fit on their holiday can feel confident in doing so when they #ChooseCruise

CBM 2018/2019 Winter