Celebrity Cruises, the premium market unit in the Royal Caribbean Cruises, Ltd (RCCL) group, said it has named Peter Giorgi Chief Marketing Officer. Giorgi will oversee the bold new “Modern Luxury Lives Here” brand campaign, as well as all aspects of the cruise line’s global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising. Giorgi will join Celebrity on April 15, 2016, and will report to Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises.

“This is an exciting time for Celebrity,” said Lutoff-Perlo. “We are excited for Peter to join our team. We are looking forward to him bringing his many years of creativity, brand strategy, disruptive and bold marketing, and success with other well-known consumer brands.”

Giorgi most recently served as Head of Global Advertising for Airbnb, where he led the development and execution of creative marketing platforms that contributed to the growth of one of the world’s most disruptive and newsworthy brands. His work at Airbnb included launching community-driven social campaigns, global film and digital campaigns, anthemic cultural campaigns and award-winning digital content.