Princess Cruises, which is part of Carnival Corporation & plc group, says it has debuted a new interactive mobile experience, “Places to Sea,” a swipe-to-like technology tool that takes users on a visual journey through exotic destinations, adventurous activities and culinary experiences to match them with a travel personality and cruise destination recommendations. It’s the first of its kind in the cruise industry.

“Developed by the cruise line’s advertising agency, Goodby Silverstein & Partners, “Places to Sea” was designed for all Android and iOS smartphone mobile devices. It’s easy for users to swipe (right to like or left to pass) through a series of travel-related images that include everything from culinary delights to bucket-list destinations and adventurous excursions,” the company said in a statement.

After the user has swiped through the images, the interface identifies travel preferences and then assigns one of five different travel personalities. So whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match a cruise destination and various cruise itineraries.