Fred. Olsen Cruise Lines, the UK based destinational cruise operator, said the revenues and number of bookings for its new cruise programme have significantly exceeded those of the new programme launched last year.

The company saw its most successful sales day on record earlier this week, on Tuesday 15 March 2016, with nearly 50% more revenue and 31% more guests booked on the first day of its new 2017-18 cruise programme going on sale than on the first ‘on sale’ day last year, the company said in a statement.

The programme extends to early 2018 for three of the company’s four vessels, but that of Boudicca only only covers the period up to mid-October next year. “You will have to await further information on Boudicca’s remaining 2017 itineraries in due course. Unfortunately, we are not able to share any details at the current time,” said Rachael Jackson, public relations manager at the Ipswich based company.