MSC Cruises, the world’s fourth largest cruise shipping group, said it would introduce aWellness Experience, developed in partnership with Technogym, the world’s leading wellness company.

Gianni Onorato, MSC Cruises’ CEO, said in a statement: “The global wellness travel segment is projected to grow by nearly 10% annually over the next five years as holidaymakers are increasingly seeking out ways to combine being active and healthy with their holiday.”

To design the new experience, the MSC Cruises team worked for over a year with the wellness, fitness, nutrition and technology experts at Technogym. This resulted in the co-creation of a personalised programme with a wide range of dedicated activities and facilities.

The experience features cutting-edge technology and state-of-art fitness facilities, a co-created food and beverage offering available throughout the day, exclusive shore activities as well as access to MSC Cruises Master Trainers certified by Technogym.

“Understanding guests’ wellness motivations, such as the desire to look and feel better, improve sporting performance or health and happiness, is key to creating a motivational programme. For this reason, the experience begins well before the holiday as, once the cruise is booked, guests are invited to complete the Aspiration Finder™, the first-ever scientific online questionnaire developed by Technogym’s Research Department. The result of the questionnaire is a personalised Aspiration Map, which forms the basis for the programme,” MSC Cruises said.