Norwegian Cruise Line, the contemporary market unit in the Norwegian Cruise Line Holdings, Ltd. group, has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market.
“The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as 喜悦号 (Xǐ Yuè Hào).The name Norwegian Joy emphasizes the experience that the ship will offer -- 尽享喜悦海上乐园, a promise that guests will ‘Experience Paradise on the Sea,” the company said in a statement.
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”
With a capacity of 3,900 guests, the Breakaway Plus-class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveler, with cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests the subtleties of Chinese culture and preferences.
“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera. “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.” Additional details, including the ship’s homeport, accommodations, dining and entertainment will be shared in the coming months.
In addition to the ship name, Norwegian has also revealed a new Chinese name and logo exclusively for the mainland China market. The company’s name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), translating as a ‘Promising, Exclusive and Authentic’ cruise line.
