Norwegian Cruise Line says it has announced the details of its  ‘Engage & Reward’ programme for agents attending the launch of its latest ship, Norwegian Breakaway, in Southampton on 29 April 2013.

“The ‘Engage & Reward’ programme will be the first of its kind in the cruise industry and will focus on educating agents in various aspects of the ship, whilst rewarding them with incremental bonus commission for their attendance and participation,” the company said in a statement.

When agents arrive at the inaugural in Southampton and check in, they will be given a unique barcode which can be used in key locations around the ship. At each location there will be a presentation or walk through about a specific feature of the ship and by visiting theses key locations agents can earn their company up to 4% bonus commission in total.

Areas to be explored by agents include:

·         Show cabins - earn 0.5%

·         Mandara Spa® - earn 0.5%

·         Splash Academy and Entourage youth zones - earn 0.5%

·         Aqua Park & Sports Complex - earn 0.5%

·         The Haven by Norwegian™ - earn 0.75%

·         Norwegian Senior Management presentation - learn all news and what the future holds for Norwegian from the Miami and UK senior management team - earn 1%

·         What is Cruising like a Norwegian all about? Presentation on Freestyle Dining, Entertainment and Spa - earn 0.75%

·         ACE selling cruise presentation - earn 0.5%

 In addition to the areas outlined above, agents will also have the opportunity to meet with representatives from tourist organisations from the key cruise destinations as they move through check-in and embarkation at Southampton. Destinations include Alaska, Seattle, Miami, Clearwater Beach, Barcelona, Malaga and Palma.

Nick Wilkinson, Director Business Development UK & Ireland, Norwegian Cruise Line says: “Our Partners First philosophy recognises the central part that the trade plays in product distribution, and the ‘Engage & Reward’ programme idea is rooted in that.

“Attending agents will have the opportunity to earn incremental commission for their organisation through attending the various educational elements of the launch activity.”

Any Bonus Commission secured by attending agents can be earned on all new Norwegian Cruise Line bookings made between 15 May and 14 June 2013 for sailings between 15 May and 31 December 2013.