Viking recently announced the launch of its first fully electric motor coach, marking a significant milestone in the company’s ongoing commitment to environmental stewardship. With this debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. The vehicle is now in service for Viking guests in Vienna, with additional electric coaches planned for deployment across Europe in the coming years.

“We have always been deliberately concerned about the environment, which is why we design our ships thoughtfully to reduce fuel consumption. As we begin to introduce electric motor coaches to our land operations, we are proud to extend our environmental commitment even further,” said Torstein Hagen, Chairman and CEO of Viking. “Electric motor coaches are quieter and offer a zero-emission solution, and we look forward to operating them in many more Viking destinations in the coming months and years.”

The Viking-branded coach, operated exclusively for Viking guests, accommodates up to 49 passengers and joins the company’s existing fleet of motor coaches that support its destination-focused shore excursion program in Vienna.

The introduction of Viking’s first electric motor coach builds on the company’s long-standing record of environmentally considerate innovation. In 2009, Viking became the first river line to use hybrid diesel-electric engines. With the launch of the Viking Longships, Viking introduced to Europe’s rivers an innovative design featuring a patented square bow and asymmetric corridor layout, diesel-electric engines and onboard solar panels. In 2025, Viking also announced plans for the world’s first hydrogen-powered cruise ship – the Viking Libra – scheduled for delivery in fall 2026.