Premier retailer at sea, Starboard Cruise Services – an LVMH Moët Hennessy company – and Crystal Cruises unveil a highly curated adventurous-luxury shopping experience aboard its first purpose-built expedition vessel, Crystal Endeavor. Crystal’s first-ever expedition guests will board Crystal Endeavor from Reykjavík, Iceland on July 17, 2021.
Reflective of Crystal’s mantra for expedition cruising, Where Luxury Roams Freely, shipboard shopping includes limited-time merchandise and destination-related, artisanal collections inspired by the ship’s planned itineraries. For initial voyages, guests can shop from a range of relevant goods that include a selection of outerwear accessories for polar climates, cold weather skin care and sun protection technology (polarization and UV protection).
“The vision for Crystal Endeavor’s retail concept exemplifies adventurous with an element of practicality complemented by a flexible merchandise approach that equips guests to explore exotic, undiscovered destinations with comfort, style and craftsmanship,” says Lisa Bauer, Starboard’s president and CEO. “The fresh approach on retail is perfect for adventure travel while maintaining Crystal’s ultra-luxury standard.”
Rugged + refined
Crystal Endeavor’s voyagers are fully equipped for remote destinations and extreme environments along with both exclusive and thrilling experiences.
– Alpaca Apparel, cozy clothing woven out of the softest, functional and sustainable fibers on Earth.
– Caudalie, French-skincare line that specializes in vinothérapie – products that harness extracts from grapes and grapevines – is an extension of Crystal’s new in-suite amenity experience.
– Herschel Supply Co., timeless, quality designed bags that bring convenience to off-the-beaten path travel.
– Hubert Jewelry collection created from rare, ethically sourced, one-of-a-kind diamonds and gemstones and long-time favorites of Crystal guests.
– Lat & Lo, the world's first jewelry line of inscribed latitude and longitude coordinates with the offering onboard planned to reflect the wanderlust-driven itineraries.
– Swarovski Optik binoculars, the gold standard in the world of sport optics, complimenting Crystal’s Swarovski Spotting Scopes that guests will find on deck to view the spectacular surroundings.
"The launch of Crystal’s first vessel designed exclusively for expedition cruising needed the retail program to be customized for adventurous world travelers. The daring retail program elicits exploratory shopping and accentuates the unique guest cruise journey,” says Jack Anderson, Crystal’s president. “The onboard curated products significantly strengthen the new standard of luxury expedition cruising.”
Crystal Endeavor will offer 10-night immersive voyages around Iceland’s beautiful and fascinating locales. The unique retail program for Crystal Endeavor will evolve to reflect local treasures and culturally significant items related to other remote and exclusive destinations as the yacht travels around the world.
