News

Allure of the Seas to be based in Barcelona summer 2015

Details: Written by Kari Reinikainen Kari Reinikainen; Category: Top Headlines Top Headlines; Published: 05 February 2014 05 February 2014

Royal Caribbean International says it will base Allure of the Seas, of of the two 226,000 gross ton Oasis class ships in its fleet, to Barcelona in the summer of 2015. The move comes after the Royal Caribbean Cruises Ltd (RCCL) group contemporary market unit said in the autumn that it would strengthen its presence in the UK.

"Offering a full season of seven-night cruises, Allure of the Seas will arrive in Barcelona on 3 May 2015 and will offer cruises from the Spanish port until October 2015," Royal Caribbean said in a statement.

"For the first time ever, the exciting ship will be in Europe, following a Mediterranean micro-season from sister ship Oasis of the Seas during late summer 2014. Both Oasis of the Seas and Allure of the Seas will introduce the pioneering Royal Caribbean International holiday experience which features real outdoor parks, zip lines and an awe inspiring aquatheatre to European families and holiday makers,' the company said.

Stuart Leven, managing director, Royal Caribbean International, UK and Ireland explains: “At Royal Caribbean International we have always delivered the unexpected and enjoyed behaving in a way that no other cruise line can. Not only are we increasing our European deployment, but we are doing it in impressive style. News that Allure of the Seas will enjoy a full season based in the popular Mediterranean port of Barcelona is brilliant for agents – they have the opportunity to sell cruises on the world’s most high profile ship closer to home.

“We will be supporting our agent partners extensively in ensuring that they get to learn more about this ship when sister-ship Oasis of Seas calls into Southampton later this year. We’re urging agents to forget what they think they know about European cruises – Allure of the Seas will change the face of selling Mediterranean cruises, especially for a family audience.”

The news also comes ahead of the announcement that new ship, Anthem of the Seas joining the Royal Caribbean International fleet in spring 2015, will be based in Southampton. The addition of Allure of the Seas to the European deployment reflects the strength of support and continued commitment for the Royal Caribbean International offering from agents. It also means that some of the company's newest and innovative ships will be in the Mediterranean during peak holiday seasons, showcasing the breadth of attractions available on board, ranging from dodgems and sky diving, world class spas and cuisine, to ice skating and zip lining in 2015.

In summer 2015 Allure of the Seas will offer seven night cruises from Barcelona calling at Palma de Mallorca, Marseilles for Provence, La Spezia for Florence and Pisa, Civitavecchia for Rome and Naples. Guests will also have the option to travel to Rome and join the ship in Civitavecchia for a week long cruise starting and ending in the Italian port. Offering more flexibility for agents and their clients, the choice of embarkation ports is expected to be a popular addition.

To support the news, agents can look forward to a mini brochure specific to Allure of the Seas. Plus, a dedicated marketing toolkit that includes videos, campaign assets, top offers and fantastic images, as well as much more, to aid selling the new itineraries. Agents should look out for the trade packs that will drop from 12 February 2014 as they feature the opportunity for ten lucky agents to receive at random a special golden ticket to win a VIP weekend in Barcelona as one of the first to see the ship arrive in the Mediterranean. A further ten agents will win the exclusive golden ticket and Barcelona prize by making a booking and registering it at cruisingpower.co.uk.

The new 2015 cruises from Allure of the Seas – the first time the ship has offered cruises outside of the Caribbean – go on sale for Crown & Anchor Society members on Wednesday 12 February 2014 and general sale from 18 February 2014. From today agents can register interest from their clients who will enjoy priority booking as soon as the ship goes on sale. More details on booking and further announcements can be found on cruisingpower.co.uk.

Carnival Cruise Lines reports record sales

Details: Written by Teijo Niemelä Teijo Niemelä; Category: Top Headlines Top Headlines; Published: 03 February 2014 03 February 2014

Carnival Cruise Lines set a one-month reservations record, taking net bookings (new reservations minus cancellations) for more than 565,000 guests between January 1 and January 31, 2014. The record number of reservations was 17 percent higher than the same one-month period a year ago. Additionally, traffic to the cruise line’s web site carnival.com also reached an all-time high with 13 million visits during the one-month period.

Bookings were at unprecedented levels across the line’s 24-ship fleet, which operates three- to 23-day voyages from a wide range of convenient North American homeports as well as cruises from Australia.

Carnival President and CEO Gerry Cahill attributed the record booking activity to a number of factors, including continued product enhancements and innovations being introduced across the Carnival fleet, very attractive promotions in the marketplace, strong support from travel agent partners, and a new “Moments that Matter” advertising campaign launched last fall, which is currently in heavy rotation in broadcast and digital channels. Cahill also cited increasing recognition among consumers that Carnival cruises provide a truly exceptional vacation value.

"Now is the time of year when many people focus on their upcoming vacation plans and the cruise industry typically sees an escalation in booking activity. We are definitely observing a strong uptick in reservations with bookings coming in at unprecedented levels,” said Cahill. “We are seeing heavy sales growth in all channels, particularly via our travel agent partners, and we would like to express our tremendous appreciation for their support,” he added. Cahill also pointed out that Carnival did not introduce any new ships in 2013 so added capacity would not account for the stronger booking activity. “More than anything, I believe consumers are increasingly recognizing that, when it comes to an exceptional vacation experience at a great value, Carnival easily comes out on top.”

Among the new initiatives introduced over past several months are a one-of-kind vacation guarantee that gives consumers the option of ending their voyage early and flying home at Carnival’s expense if they are dissatisfied for any reason, a comprehensive revamp of the line’s main dining room offerings, and a fun and exciting partnership with Dr. Seuss Enterprises to enhance the activities programming for Carnival’s youngest guests. Last month, the line announced an enhancement to its live music offerings through upgraded house bands and the Carnival LIVE concert series which features performances by many of today's top artists including Jennifer Hudson, Gavin DeGraw, Lady Antebellum, Olivia Newton-John, Daughtry, Styx, Martina McBride, Jewel and many others.

Additionally, the line has continued to roll out its $500 million Fun Ship 2.0 product enhancement program across the fleet, which includes a variety of hugely popular new dining, bar and entertainment upgrades. In 2014, a total of 11 Carnival ships will feature major Fun Ship 2.0 enhancements, including vessels that sail from Miami, Fort Lauderdale, Port Canaveral, Tampa, New Orleans and Galveston.

NYK's cruise operations continue solid strengthening

Details: Written by Kari Reinikainen Kari Reinikainen; Category: Top Headlines Top Headlines; Published: 31 January 2014 31 January 2014

Cruise operations of Nippon Yusen Kabushiki Kaisha (NYK), the Tokyo based giant shipping group, have continued to perform strongly also in the third quarter of its financial year on solid demand for cruises of both of its brands.

Revenues from cruise operations increased to JPY34.4 billion in nine months to 31 December from JPY25.7 billion in the same period a year earlier, while operating profit amounted to JPY1.2 billion compared to a loss of JPY2.6 billion. Net profit reached JPY1.0 billion, a marked improvement from a loss of JPY2.8 billion in the same period in 2012.

"In the North American market, Crystal Cruises posted a significant year-on-year increase in revenues due to overall robust sales. In the Japanese market, Asuka Cruises sales increased year on year due to generally firm sales, particularly for peak-season summer cruises," NYK said in a statement.

"As a result, the cruises segment posted a profit on sharply higher revenues compared with the same period of the previous fiscal year," the company stated.