Carnival plc's Chinese joint venture could follow AIDA Cruises' model

The new cruise brand Carnival Corporation & plc's British holding company Carnival plc and its two Chinese business partners will launch in China could be based on the model of AIDA Cruises, the Carnival group's German brand, said Alan Buckelew, COO of Carnival Corporation & plc.

"We think there's an opportunity for an AIDA type brand, more focused on the Chinese market than international but we need to do research on that. In many categories, products made in China are not seen as having the same value and quality as those abroad. Services are a different animal than products," Buckelew said at a conference call today.

AIDA Cruises features food market type dining, with table service alternative dining options at an extra charge.

"This new brand won't be of any scale for five to 10 years. Initially it won't have any impact. We think that developing the China market is a very positive thing for the cruise industry. It opens up a large, vibrant market. Allows us to further diversify our sourcing."

Moving on to recent news about China's economic setbacks, Buckelew said: "The best proxy for us is outbound tourism, up 12% this year. Our yields remain strong. We put our ships where we can earn the most money. We made that investment with Costa where we were willing to take losses. We don't take losses for strategic growth anymore. The beauty of our industry is if China was to slow down we could move our ships somewhere else

Carnival group's China operations fall under UK holding company

Carnival Corporation & plc group's Chinese operations, including a new Chinese brand the launch of which was unveiled today, are part of the group's UK domiciled holding company Carnival plc, said Alan Buckelew,COO of Carnival Corporation & plc, at a conference all.

"All of our operations in China fall under the PLC part of our Carnival Corporation and David Dingle is the lead; he's been very active from the beginning. Equally likely is the newly created will fit within the UK tonnage tax structure so there is a positive UK story which made it appropriate for us to sign the deal in the presence of Cameron (British prime minister David Cameron) and Xi (Chinese president XI Jinping). Just as the Chinese government is greatly looking forward to developing with us, the British government is looking forward to playing its part in the development," Buckelew said..

When asked to comment on the value of the deal Carnival signed with China State Shipbuilding Corporation (CSSC) and China Investment Corporation (CIC) in London to form a joint venture to launch a Chinese cruise brand, he said: "Very hard to put a value on it, alternative business plans that show a range of different ships we can bring into this joint venture. This is a 25-year deal. What we will actually end up building and buying in 25 years is hard to forecast. Both sides are quite happy with … an investment of $4 billion in the first ten years. Capital investment. In total, this is meant to be an ongoing concern."

"The intention now that we've agreed to all the terms for the joint venture is to move, once we get final governmental approval is to move immediately into implentation phase. Not a specific set of dates but that will be the first order of business: Agreeing on final business plan and introduction of vessels," he continued.

The new joint venture aims to buy second hand vessels to start the operation and then to build ships in China. "The Chinese government has been very vocal about developing service industries, and cruising is specially mentioned as an industry they want to encourage from both the shipbuilding and travel perspective," Buckelew stated.

 

Carnival, CSSC and CIC to launch Chinese cruise brand

Carnival Coprporation & plc the world's largest cruise shipping company, today announced it has formed a joint venture in China that intends to launch the first world-class, multi-ship domestic cruise brand in the Chinese market. "Carnival Corporation & plc is partnering with China State Shipbuilding Corporation (CSSC) and China Investment Corporation (CIC) on the new venture aimed at accelerating the development and growth of the overall cruise industry in China, which is expected to eventually become the largest cruise market in the world," the Anglo-American company said in a statement.

Carnival Corporation & plc and its partners formalised the joint venture agreement at a signing ceremony held today at the Mansion House in London. British Prime Minister David Cameron and Chinese President Xi Jinping attended the ceremony, signifying both the importance of the joint venture and the prominent role that the travel and tourism industry will play in China's economic growth plans. Also in attendance were Dong Qiang, chairman of CSSC, and Ding Xuedong, chairman of CIC, along with Carnival Corporation & plc CEO Arnold Donald and Alan Buckelew, global COO for the company.

Under the structure of the new joint venture, Carnival Corporation & plc and CSSC, the largest shipbuilder in China, plan to purchase and operate cruise ships as part of what is expected to be the first multi-ship fleet sailing for a domestic Chinese cruise brand. Specific fleet details will be announced at a later date, but potential plans could include the purchase of both new and existing cruise ships to homeport in China.

The CIC, currently one of the world's largest sovereign wealth funds with over $740 billion in assets under management, will serve as a significant investor in the new cruising joint venture with CSSC and Carnival Corporation & plc. CIC's involvement as a strategic partner reinforces China's commitment to developing a strong domestic cruise presence and growing demand for cruising as a key driver of the expanding Chinese tourism market, which is a top priority for longer term economic development in China.

"This cruising joint venture is a significant step forward for the cruise industry in China and a tremendous opportunity for us to work together with CSSC and CIC to grow awareness, interest and demand for cruise vacations amongst domestic Chinese travelers," said Buckelew, global chief operations officer for Carnival Corporation & plc. "Cruising is a relatively new vacation experience in China, and we believe this collaborative approach with our partners is critical to not only developing the country's domestic cruise business, but also supporting China's goal to become one of the world's leading cruise markets in coming years. We are excited about using our scale and decades of experience as the world's largest cruise company to help launch a multi-ship domestic cruise brand that will help spread the enjoyment of cruising to millions more Chinese vacationers."

Today's joint venture announcement builds on recent news from Carnival Corporation & plc that the company is again expanding its leadership position in the Chinese cruise market with growth plans in 2016 and 2017.

The company announced in July that its existing brands already sailing in China – Costa Cruises and Princess Cruises – will continue to expand in 2016 with each brand adding a ship to its fleet in China in 2016, making Carnival Corporation & plc the first global cruise company with six total ships based in China and extending the company's industry-leading market presence in the overall market.

The expansion of Carnival Corporation & plc's China fleet to six ships will represent a 58 percent increase in capacity in China in 2016, including three year-round ships and three seasonal ships in the market. Together, the Costa and Princess brands will potentially offer about four million passenger cruise days in 2016, giving Chinese guests more choice and flexibility in both the contemporary and luxury segments.

In addition to expanding its industry-leading presence in China in 2016, Carnival Corporation & plc announced last week that it plans to operate two additional cruise brands in China in 2017. Carnival Cruise Line and AIDA Cruises will join Costa Cruises and Princess Cruises in the Chinese market in 2017, making Carnival Corporation & plc the first company to operate four cruise brands in China.

In a separate announcement in early October, Princess Cruises announced the name of its new ship that will be based year-round in China when it is introduced in summer 2017. Based in Shanghai, the all-new Majestic Princess will be the first year-round international cruise ship built specifically for Chinese guests incorporating a unique blend of international and Chinese features.

Goldman, Sachs & Co. acted as a financial advisor for Carnival Corporation & plc in this transaction