International AD Gif CruiseBanner banner-ANIMATION
A+ A A-

Apollo, Genting and TPG in further NCLH share sale

  • Written by Kari Reinikainen


Norwegian Cruise Line Holdings Ltd. (NCLH), the world’s thirdlargest cruise shipping company, has announced the launch of a secondary public offering of 20 million of its ordinary shares by certain funds affiliated with Apollo Global Management, LLC, Star NCLC Holdings Ltd. and certain funds affiliated with TPG Global, LLC.

Star NCLC Holdings is part of the Genting Hong Kong group, which has acquired Crystal Cruises and unveiled major development  plans for the Los Angeles based luxury market company.

This is the third such sale, the first one being unveiled on 5 March and the second on 19 May. However, in the first sale, only TPG and STar NCLC were involved and they offered a total of 12.5 million shares in NCLH, while in may both the number of shares and the sellers were the same as today.

The share sale is pursuant to an automatic shelf registration statement on Form S-3 filed with the U.S. Securities and Exchange Commission (the "SEC"). Norwegian will not sell any ordinary shares in the offering and will not receive any of the proceeds from the offering. The total number of Norwegian ordinary shares outstanding will not change as a result of the offering, NCLH said in a statement.

Crystal River Cruises to launch March 2017 with 'River Yacht Class' vessels

  • Written by Teijo Niemelä

On the heels of last month’s stunning announcement, including Crystal River Cruises, the world’s most awarded luxury cruise line unveiled today more detailed plans for its collection of two Crystal river yacht vessels, which will be launched in Europe starting in late March 2017. The new series of vessels will boast a yacht-like design featuring larger accommodations and space-to-guest ratio than any other river cruise ship, and include Crystal’s signature all-inclusive six-star service, plus a fresh approach to the traditional river itineraries and experiences.

“We continue to listen to what our guests and the luxury traveler want, and river cruises are what they’ve been telling us they want for some time – it’s a natural extension of the exceptional ocean cruise Crystal has offered for the past 25 years,” says Crystal President and CEO Edie Rodriguez. “But more importantly, they want to experience river cruises on a luxury Crystal vessel, and their desires will be fulfilled on our luxury Crystal river yachts.”

The 70-suite luxury river yachts, which will be built by German shipyard Lloyd Werft, will surpass current and planned river boats or ships, and be the first in the industry to feature exceptional amenities and itinerary highlights including:

– 250 square-foot guest suites with walk-in wardrobes, American king size beds and bathrooms with double vanities
– Two 500 square-foot Penthouse Suites with added comforts and conveniences
– Spacious public areas, including Palm Court with dance floor and glass domed roof and a well-appointed fitness center and spa

Itineraries, fares and bookings for Crystal River Cruises will be available beginning December 1, 2015.

Taking advantage of its large suites to avoid multiple packing and unpacking with pre and post hotel stays as it is common with other river operators, Crystal’s new river vessels will deploy itineraries that maximize time in port for meaningful shore-side excursions and experiences.  This will afford Crystal guests virtually front-row access to some of Europe’s most charming cities and always guarantee the award-winning Crystal service and dining experiences without the hassle and uncertainties of local hotel services and standards. Crystal’s itineraries will also intentionally deviate from traditional river cruise routes to avoid congestion of other vessels in port.

Crystal will dedicate a portion of each cruise to sailing along some of the most picturesque rivers in central Europe – including destinations such as France, Germany, Switzerland, Holland, Belgium, Austria, Slovakia, Hungary, Croatia, Serbia, Romania and Bulgaria – during daytime hours, allowing travelers to relish the extraordinary scenery. This timing also affords guests the opportunity to enjoy the nightlife in select destinations with port overnights, which will often present inclusive culinary experiences ashore at Michelin-starred restaurants and local eateries, and exclusive evening events and entertainment.

“The beauty of river cruising is not only that travelers enjoy close-up access to more fascinating inland locales, but also that the rivers themselves are coveted destinations that shouldn’t be overlooked,” says Rodriguez. “Our guests will have the opportunity to revel in the unique environment that sets river cruising apart from other travel experiences.”

During days spent in port, Crystal River Cruises will offer guests a bevy of the immersive Crystal Adventures as well as launch its newest shore-side program called Active Exploration Adventures. Tailored for guests wanting a high-intensity shore-side activity, Crystal is offering a complimentary active excursion for guests to explore the splendid European landscapes while staying fit on their vacation.  Travelers may also choose to create their own active adventures using the many bicycles (electric or manual), segaways and other active gear available on the ship for independent exploration. A luxury yacht tender will also be available for private yachting experiences that take guests to even more secluded areas within the destinations.

Itineraries, fares and bookings for Crystal River Cruises will be available on December 1, 2015 by going online to

AIDA appoints Eichhorn President as Ungerer moves to Asia

  • Written by Kari Reinikainen

AIDA Cruises, the German unit of Carnival Corp & plc, has appointed Felix Eichhorn as President as the current incumbent, Michael Ungerer, will take up a new position with Carnival Asia, the German company said in a statement.

Eichhorn has so far worked as Senior Vice President Sales at the Rostock based company.

Ungerer will take up the position of Chief Operations Officer Shared Services at Carnival Asia, which is based in Singapore, AIDA said.

Norwegian to bring forward China decision from Spring 2016

  • Written by Kari Reinikainen

Norwegian Cruise Line, the contemporary market unit of Norwegian Cruise Line Holdings (NCLH), is likely to bring forward the decision whether or not it will base a vessel in China from Spring 2016, said Frank del Rio, NCLH President and CEO.

“Our Skunk Works team has substantially completed its assessment of entering the China-sourced market with a dedicated vessel perhaps as early as 2017. Our original expectations, if you recall, were to announce a go – no-go decision by spring 2016,” del Rio said in a conference call on Tuesday.

“However, given the significant progress made to-date, we now expect an announcement to come sooner than we had initially anticipated,” he noted

He said Norwegian would  continue to evaluate the opportunity to offer Asian-centric product geared toward consumers in the region, particularly those in China.

We have the benefit of learning from the industry's initial entry into the market and are building our intelligence and crafting a strategy for the best way to enter the market.

Scarcity of offerings to drive up Norwegian yields – del Rio

  • Written by Kari Reinikainen

Norwegian Cruise Line, the contemporary market unit in Norwegian Cruise Line Holdings (NCLH) group, will drive yields higher by diversifying its itineraries to create scarcity of offerings, said Frank Del Rio, President and Chief Executive Officer of NCLH.

“Looking at the Norwegian brand, just yesterday, we announced one of our most ambitious and diverse itinerary offerings in recent years. This diversified deployment is another example of exchanging of best practices between brands. In this case, we are weaving in the concept of itinerary scarcity that has proven successful at Oceania and Regent into the Norwegian deployment strategy,” he said in a conference call earlier this week.

This involves diversifying itineraries not only for repositioning voyages, but more importantly for seasonal and year-round regional and homeport deployments. “Itinerary scarcity breaks up the glut of repetitive sailings or milk runs that in essence tend to commoditize voyages in a given deployment. Whereas in the past, the Norwegian brand focused on freedom, flexibility and choice in the on-board experience, we are now taking these important attributes and expanding them to be in the destination experience as well,” del Rio said.

He used a couple of examples to demonstrate this new itinerary development concept. “First is diversification of offerings with an entirely new group of itineraries. Using the expertise of the Oceania and Regent itinerary development team, we've crafted a deployment plan for Norwegian Star to begin sailing to Asia and Australia targeting Western guests.”

Norwegian Cruise Line has received appeals from loyal guests to offer sailings in the Australia-Asia region, where it last had a ship 15 years ago. “Echoing this sentiment is a fairly vociferous and growing group of Australians and New Zealanders who have sailed on Norwegian ships in other parts of the world and who have requested time and time again that we bring our unique Freestyle offering down under. Norwegian Star's seasonal deployment will satisfy both contingents and mark the brand's return to the region after a 15-year absence,” del Rio commented.

"The second example is one of diversification of itineraries in some of Norwegian's most popular homeports. In the past, Norwegian was known for having almost exclusively seven-day identical and repetitive sailings or again, milk runs from certain ports, resulting in weeks and weeks of supply with no differentiation."


CBR 2/2015 contents

CBR 1/2015 contents

CBR 3/2014 contents