The nascent cruise shipping unit of Sir Richard Branson’s business empire will be called Virgin Voyages rather than Virgin Cruises as first intended, the company says on its relaunched website.

Construction of the first of three ships the company has contracted at Fincantieri in Genoa will start early next year and the keel will be laid in the final quarter of 2017.

The company has said earlier the ships would be of 110,000 gross tons each. virgin Voyages is based in Miami and it has investors from the Us and the Gulf in addition to the UK.