Cruises, the UK based contemporary market brand in Carnival Corp & plc
group, will focus on music, food and wine next year and it will promote these
themes by partnerships, said Carol Marlow, Managing Director of the Southampton
line’s 2013 programme of 200 new cruises calling at 215 ports in 84 countries
will feature seven Strictly Come Dancing cruises, with a team from the popular
TV show on board and a P&O Cruises Strictly Dance Competition.
the music front, there will be five Classic FM Music Festival at Sea cruises
hosted by presenters from Classic FM, the UK based commercial radio station
that features classical music.
on to food and wine, Marlow noted that two cruises will feature celebrity chefs
Marco Pierre White and Atul Kocchar plus wine expert Olly Smith –all of whom
have specialty restaurants on board P&O Cruises’ ships. In addition White
will offer cooking demonstrations on six cruises and Kocchar will sail on three
other cruises, with cookery demonstrations, hosted dinners and masterclasses on
Line, the UK based premium market brand in Carnival Corp & plc group, will
switch the focus of its marketing from ships to destinations, Managing Director
and President Peter Shanks said.
a three ship fleet, the company now has the hardware that it needs. “We will
transform itineraries to introduce more innovative ones,” Shanks said at a
presentation in London on Tuesday. The
company will operate a total of 13 two night mini cruises in 2013 from
Southampton to Hamburg on Queen Mary 2 and Queen Elizabeth, with return flights
included in the fare and hotel stays an optional extra as a move to attract
first timers to the brand, he pointed out.
Cunard official said that the Telegraph Cruise Show that was held in London
last weekend had produced lots of bookings from people that were new to the
Cunard brand, in addition ones that had cruised with the line before.
language in the main brochure will be tuned to make it easier to digest by
people that have not cruised with Cunard or with any other line, Shank pointed
company will offer 18 Trans-Atlantic voyages next year, including four back to
back round trips. “Hundreds of British passengers book such a voyage, they sail
seven days to New York, want to spend a day there doing shopping and then sail
back without having to use airports,” Shanks continued. There
will also be two eight night Trans-Atlantic voyages next year compared to just
one in 2012, which was by Queen Victoria earlier this month.
The countdown is on until April 1, when P&O Cruises will launch its new loyalty scheme, the Peninsular Club, which will replace current scheme, The Portunus Club.
The new club, which will launch first on board Ventura on April 1, has six distinct tiers; Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian, and significant new benefits.
Once launched on Ventura, the Peninsular Club will then be rolled out over the remainder of the fleet, launching on board Oceana on April 4, Adonia on April 9, Oriana on April 10, Aurora on April 12, Azura on April 15 and finally on board Arcadia on April 27.
Points from the previous loyalty scheme, which had three "tiers" ruby, sapphire and gold, will be automatically transferred to the new P&O Cruises Peninsular Club.
The new club and tier names endorse the brand's heritage and its worldwide footprint. In 1837 the Peninsular Steam Navigation Company won the mail contract from the British Admiralty and this is the time from which P&O Cruises can trace its roots. The tier names come from oceans and seas of the world - all sailed countless times by P&O Cruises ships. These are arranged in order of size with the smallest being Ligurian. This club tier is reserved exclusively for P&O Cruises most loyal and frequent cruisers.
P&O Cruises managing director, Carol Marlow said: "We are excited that the time has come to launch the new look loyalty club. The Peninsular Club has been shaped with our passengers in mind and we trust that the benefits they will reap will see them continuing to cruise with P&O Cruises time and time again."
The wide range of benefits of the new club vary by tier, and include an on board discount ranging from 5 -10%, a complementary pressing service and discounted laundry, as well as early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.
In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent over 80 nights on board any P&O Cruises ship within the three years prior to the start of their cruise.
Brian O'Connor has been named vice president of North American sales for Princess Cruises and Cunard Line. In this role, O'Connor will oversee the development of programs to meet the company's sales goals, and he will manage the field sales team that represents both cruise lines to travel agents across the United States and Canada. He will also provide strategic marketing guidance to help agencies increase their cruise business. He is replacing Lee Robinson, who will retire at the end of March.
O'Connor currently serves as director of marketing and public relations for Cunard Line, developing programs to support the line's business development managers and travel agent sales, as well as overseeing the marketing of the brand. He joined Cunard in 2006 as director of public relations, where he oversaw the line's public relations strategies, programs and policies, including managing media relations and special events for Queen Mary 2 and the launch of Queen Victoria and Queen Elizabeth.
"Brian has been instrumental in increasing the awareness of Cunard in the North American market, particularly among travel agents," said Jan Swartz, Princess Cruises executive vice president. "His strong travel industry background, combined with his proven ability to design marketing programs to help agents sell more cruises, will be an asset to our sales program and our commitment to our travel partners.."
O'onnor began his career in 1991 at Hilton Hotels Corporation world headquarters in Beverly Hills, Calif., and served for more than eight years in various roles which included senior brand manager responsible for the identity redesign and implementation for the Hilton brand globally. From 2004-2006 he served as public relations director for The Beverly Hilton, where he directed publicity and marketing communications programs for the iconic luxury hotel.
Oceania Cruises' 1,250-guest Riviera, scheduled to be christened in Barcelona on May 11, 2012, successfully completed her sea trials on March 27, which included three days of sailing the Mediterranean.
During the sea trials, technicians and engineers from Fincantieri's Sestre shipyard along with Oceania Cruises' marine and technical teams performed a comprehensive evaluation of the vessel's functionality, including speed, maneuverability, hydrodynamics, propulsion and safety systems.
"Riviera exceeded all of my expectations. While underway the ship handled perfectly in all sea conditions and power settings" said Captain Luca Manzi, the ship's master. "Riviera cruised at more than 21 knots with ample reserve power."
Now that sea trials are concluded, the 66,084 gross ton ship will dock at the outfitting berth, where workers will put the finishing touches on her interiors as well as exterior.
"Riviera's sea trials were a resounding success," stated Robin Lindsay, the line's executive vice president of vessel operations, who was on board during the sea trials. "With the sea trials behind us, we will turn our undivided attention to the final details of the interior. Guests on our May 16 maiden voyage are certainly in for a treat."
Poised to take its place as another "game-changer" for the upper-premium segment, much like its sister ship Marina which debuted in February 2011, Riviera is the second new ship launched by Oceania Cruises in under 18 months. Designed for epicureans, Riviera features 10 dining venues - six of which are gourmet restaurants, plus a Bon Appétit Culinary Center for hands-on learning and La Reserve by Wine Spectator, a professional facility for wine-tastings and wine-pairing dinners.
Riviera sets sail on May 16 on her 10-day maiden voyage from Venice to Pireaus that calls at Dubrovnik, Kotor, Corfu, Monemvasia, Crete, Santorini, Kusadasi (for Ephesus), Delos and Mykonos.