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New venue for Cruise Shipping Asia-Pacific

  • Written by Teijo Niemelä
  • Category: More News

UBM Live's Cruise Shipping portfolio has announced that they will be evolving their Cruise Shipping Asia-Pacific conference and tradeshow by moving to the Marina Bay Cruise Centre Singapore (MBCCS). Taking place from September 17-18, 2012 this event will bring together the global cruise industry in the rapidly growing Asian marketplace. 

Moving into the world's newest cruise terminal will give many in the cruise industry a first-look opportunity at the ultra modern terminal. Having just welcomed its first ship, RCCL's Voyager of the Seas in May, the MBCCS is primed to host the largest ships currently being developed. The Cruise Shipping Asia-Pacific event themes of expansion, new
technology, and innovation are heavily underscored by hosting Cruise Shipping Asia-Pacific at the MBCCS.

"The opportunity to have Cruise Shipping Asia-Pacific in one of the world's newest and largest terminals is thrilling. The cruise market is dynamic and agile, and we know that our audience is constantly evolving and developing their offerings. Having a unique perspective of one of Asia's largest cruise terminals while also discussing modern key
pressure points and opportunities for the industry is certainly going to produce a ground-breaking event. Already, the buzz surrounding the show is tremendously enthusiastic. We are looking forward to welcoming the world cruise market to Asia this autumn," said Daniel Read, Portfolio Director of Cruise Shipping.

Cruise Shipping Asia-Pacific 2012 will be a two day event, including a tradeshow and conference program focusing on the Asian cruise market. The exhibition will feature destinations, itinerary planning, shore excursion services, port and terminal development as well as ship operations, ship services and hotel operations. Social programs, travel agent training, and business matching opportunities will also be conducted at the event. 

"We are very pleased to have the Cruise Shipping Asia Pacific 2012 at our terminal, MBCCS this year. I am sure delegates, exhibitors and visitors will find our venue a conducive place to network and share knowledge and information. The collaboration between UBM and MBCCS demonstrates how stakeholders can find synergies and work together to grow Asia's cruise industry while positioning Singapore as the region's leading cruise destination," said Mr. Melvin Vu, CEO of SATS-Creuers Cruise Services, terminal operator for the MBCCS.

European “Cool Water Cruising” soars in popularity

  • Written by Kari Reinikainen
  • Category: More News

“Cool water cruising” is attracting a record number ofEuropean holidaymakers this year, with double-digit growth forecast for thenumber of passengers booking cruises to the Arctic regions, the Norwegianfjords, and the British Isles in 2012, according to new data compiled for CLIAand the European Cruise Council (ECC).

The number of passengers cruising the Arctic region,including Iceland, is expected to rise 37% compared with last year, the datashow. Cruises to the Norwegian fjords are likely to see a 29% rise in numbersof passengers. The British Isles are also forecast to see strong growth in thenumber of cruise passengers, up 16%, while the Baltic Sea, which accounts forthe largest number of cruises in the region, is expecting a 6% increase.

 Overall, according to the data prepared by G.P. Wild(International) for CLIA and the ECC, a total 1.49 million cruise passengersare expected this year in the Northern European region, up 16%  from 1.28 million last year.

Bo Larsen, director of Cruise Baltic, an association of 25Baltic Sea destinations and a partner to the European Cruise Council, said: “The Northern European cruise market isgrowing rapidly, benefitting both from the region’s newly extended range ofdestinations and also from the cruise lines’ desire to extend their season herewell into the colder months of the year.

“Northern Europe has become amust-visit region for international cruise passengers, attracted by its diverseand impressive attractions, including world-class cities, small towns andhidden gems, and of course its breathtaking natural beauty,”he added.

In all, cruise ships from a total 44 cruise lines serve atotal 253 ports in the Northern European region, of which 52 are in the Baltic,78 in Norway and the Arctic region, and 123 in North Western Europe (includingthe British Isles, North Sea and Atlantic ports).

Holland America Line introduces Early Advantage Programme on UK market

  • Written by Kari Reinikainen
  • Category: More News

Holland America Line says it has launched a new Early Advantage Programme to encourage guests to book early for 2013 cruises and enjoy lower fares, free upgrades and flexible deposit terms whereby guests can make changes to their booking and pricing without penalty, prior to balance due date.

Managing Director UK, Lynn Narraway, said:  “Summer 2012 has been very successful for Holland America Line and we have achieved a healthy growth in UK business, although we have seen a predominantly later booking pattern.  At this time, we want to assure guests of the advantages of booking early - and give agents the opportunity to benefit by promoting these early booking offers to their clients”.

“By booking early, clients can already plan ahead and receive the accommodation of their choice, however now with Holland America Line, on selected sailings they can benefit from “early advantage” special reduced fares, free upgrades and a new flexible deposit policy”.  For example a 7-night Norse Legends departing 4 May 2013 from Dover onboard ms Ryndam now leads in at £699pp and includes a free upgrade from inside to ocean view accommodation.  A 10-night Panama Canal Sunfarer cruise departing from Fort Lauderdale onboard ms Zuiderdam on 15 February 2013 leads in at £1,049pp cruise only for an inside stateroom and £1,249pp for ocean view with free upgrade from ocean view to verandah stateroom.

Holland America Line guests booking 2013 cruises will now pay a lower 15% deposit rather than the previous fixed amount.  Guests who book early on selected cruises+ can also be assured by Holland America Line’s new flexible deposit policy, which allows them to make changes to their cruise booking at no charge up until 90 days prior to sailing or final payment date (whichever is first). The “Early Advantage” promotion is available on selected sailings and may be withdrawn at any time.

Fred. Olsen Cruise Lines exend all inclusive package and introduce price pledge

  • Written by Kari Reinikainen
  • Category: More News

To reflect the growth in the‘all-inclusive’ holiday market, and following the successful introduction ofits ‘all-inclusive’ drinks package on four limited availability 2013 Canariesfly-cruises, Fred. Olsen Cruise Lines says it is extending this offer.

“If guests book by 30thSeptember 2012, for all cruise departures on, or after, 6th April2013 and featured in its  current ‘2013/14 Worldwide Cruises’ brochure(excluding the 2014 Balmoral and Black Watch ‘Grand Voyages’ andtheir sectors, and full-charter Boudicca cruise JMGD1321), they willautomatically qualify for a freeupgrade to an ‘all-inclusive’drinks package, including beers, wine, spirits and soft drinks,” the companysaid in a statement.

 “This excellent deal will beadded to all applicable bookings retrospectively. But future cruise guests willneed to be quick to secure their place, as this offer is limited to the first100 bookings per sailing taken between now and the end of September 2012,” the company said. 

 Nathan Philpot, Sales andMarketing Director for Fred. Olsen Cruise Lines, said: “We know that many ofour guests are on a tight budget in this challenging economic climate, and withthis ‘all-inclusive’ drinks package, our 2013/14 cruise programme is evenbetter value for money. Our ‘drinks inclusive’ package on the four selected2013 Canaries fly-cruises, which we launched earlier this year, has provenextremely popular, and sold out three times as quickly as our cruises withoutthis valuable add-on.

 “There is a huge demand for‘all-inclusive’ holidays, which now account for one in three package holidaysbooked, with a 50% growth between 2008 and 2011.” [Source: Key Note,‘All-Inclusive Holidays Market Assessment 2012’ http://www.keynote.co.uk/market-intelligence/view/product/10535/all-inclusive-holidays

 As well as the accommodationon board its fleet of four traditional, more intimate ships – Balmoral, Braemar,Boudicca and Black Watch – Fred. Olsen’s cruise prices includeall meals on board, free access to its award-winning Vistas onboardenrichment programme, glittering evening shows and entertainment, and porttaxes.

To offer guests the bestpossible price on their cruise, Fred. Olsen is also introducing a newearly-booking ‘Price Pledge’ for guests securing their cruise from 20thJuly 2012 and before 30th September 2012, to apply to all sailingsdeparting on, or after, 6th April 2013 and which are featured in thecurrent ‘2013/14 Worldwide Cruises’ brochure (excluding the 2014 Balmoral andBlack Watch ‘Grand Voyages’ and their sectors, and full-charter Boudiccacruise JMGD1321).**

 

The ‘Fred. Olsen PricePledge’ means that, if the price of the cruise is reduced for the cabin gradebooked, Fred. Olsen will refund the difference through one – or a combination –of measures: a cabin upgrade; onboard spending credit; or a cash refund, all atFred. Olsen’s discretion. Fred. Olsen will contact all relevant guests beforethe applicable cruise departure date to advise them of how they havebenefitted, so that guests can relax and have no need to monitorprices.      

 

Nathan Philpot continued: “Wehave been discussing a ‘Fred. Olsen Price Pledge’ with our key trade partnersfor a number of weeks, and this is one of a range of options that we areintroducing to help to restore confidence in the cruise market to encourageguests to book early. We want to offer our guests the best possible deal on theircruise with us, and by booking early with the ‘Fred. Olsen Price Pledge’, theywill have the peace of mind that, should the cruise price reduce, then we willmake up the difference, whilst they will be able to secure the best choice ofcruise and cabins.

 

The ‘Fred. Olsen PricePledge’ applies to the cruise element of the holiday, and not to other packagecomponents, such as flights, hotels and transfers.

Silversea appoints new Vice President of Marketing for the Americas

  • Written by Teijo Niemelä
  • Category: More News

Ultra-luxury Silversea Cruises has appointed Keith Spondike as its new Vice President of Marketing for the Americas, effective 6 August.

Based in the company's Fort Lauderdale office, Spondike will report to Ellen Bettridge, Silversea's President of the Americas. He will oversee day-to-day marketing activities, including the development, implementation and management of advertising, collateral, direct marketing and e-marketing programmes.

Bettridge said: "Keith's leadership style and success in leveraging marketing strategy to achieve optimal financial results stood out among a very distinguished group of candidates, and I'm pleased to welcome him to Silversea."

Prior to joining Silversea, Spondike was chief marketing officer for Avantair, a leading private air travel services company. His past experience also includes 18 years with General Motors, where he helped lead the rebirth of the Cadillac brand.

Spondike commented: "I'm excited about the opportunity to work for such a prestigious luxury travel company. I look forward to working with all departments in the organisation to develop innovative marketing strategies to increase awareness of the Silversea brand."

Spondike holds a master's degree in business administration from Wayne State University and a bachelor of science degree in finance from Oakland University.

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