Oceania Cruises, the premium market unit in the Norwegian Cruise Line Holding group, has announced the appointment of Bob Binder to President & CEO along with additional appointments made to the Sales, Marketing and Public Relations teams which reaffirm the brand’s position as a market leader in the upper-premium cruise segment, the company said in a statement.
Bob Binder also serves as the Vice Chairman of Oceania Cruises and Regent Seven Seas Cruises, a role he has held since 2011. Prior to that, Binder served as President of the Oceania Cruises brand, which he co-founded with Frank Del Rio. During his tenure from 2003 to 2011, Binder played a key role in the development and design of the new Oceania-Class ships Marina and Riviera along with new culinary and restaurant concepts for the line.
“We may be entering our fourteenth year of business, but our story is only just beginning,” stated Bob Binder. “Looking ahead to the next year and beyond, we will have many exciting announcements to come including enhancements to our overall guest experience, from our acclaimed culinary program and upgrades to staterooms and suites to the addition of new destinations and the introduction of imaginative destination experiences.”
In tandem with Binder’s appointment, the line also announced the appointment of four key team members to provide additional support and expertise to the line’s sales, marketing and public relations endeavors.
- Todd Brown, Vice President of e-Commerce
- Michael von Wittenau, Regional Sales and Marketing Director
- Kari Roach, Regional Sales and Marketing
- Tim Rubacky, Head of Public Relations
“The addition of these new team members represents our commitment to delivering a world- class experience to our guests and travel partners, executing on our sales and marketing strategies and capitalizing on and leveraging our brand’s success,” stated James Rodriguez, Executive Vice President.