TUI Cruises, the German premium segment operator, has appointed Mike Schwanke director of marketing. He will take up his new position on 1 January next year and follow Nils Behrens, who has resigned to pursue other activities.
Schwanke joins the Hamburg based cruise line from the position of brand management department leader of the German unit of Telefonica, the Spanish Telecom giant. He was responsible for brand management projects at Telefonica's office in Munich.
In his new position, Schwanke will report to Richard J. Vogel, ceo of TUI Cruises, the company said in a statement.