Fred. Olsen Cruise Lines, the British destinational cruise line that operates four medium sized ships, says first timers can book their next cruise with the line on board for just £1 per person deposit.

“Under the new enhanced ‘Enjoyment Promise’, Fred. Olsen guests sailing on their first-ever cruise can now book their next holiday whilst on board the ship, for just a £1 per person deposit, added to their onboard account,” the company said in a statement.

‘Fred.’s Enjoyment Promise’ was launched in December 2013, and gives new guests the reassurance that, should they find that a cruise is not for them, Fred. Olsen will arrange and pay for their flight back to the UK, plus refund the cost of their cruise.

This new ‘Enjoyment Promise’ for Fred. Olsen ‘first-timers’ replaces the standard 15% cruise deposit. Bookings under the new scheme can be transferred back to a guest’s preferred travel agent, and are combinable with other onboard benefits, such as the standard 5% ‘book onboard’ discount and Suite upgrade.

Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “Our ground-breaking ‘Enjoyment Promise’ underpins the Fred. Olsen brand, and has been hugely successful. Since its introduction in late 2013, we have had over 190,000 guests cruise with us, but only five – just 0.002% – have chosen to invoke it, showing that our confidence in our award-winning product has been extremely well-placed.”

“At Fred. Olsen, we are dedicated to offering the most extensive list of itineraries of any cruise line, and we just know that our guests will fall in love with the destinations that we get closer to, the great value and friendliness that we offer on board – time and time again,” he said.