- Passengers forcibly removed from Quantum of the Seas in Shanghai after itinerary change - report
- Viking Line to launch free cruise app
- Lower costs lift Viking Line interims
- Carnival to offer wide variety of Bermuda cruises in 2016 with nine different voyages between April and November
- Shanghai to host 10th China Cruise Shipping Conference & Expo
- MSC Cruises enters China partnership, to homeport MSC Lirica in Shanghai from May 2016
- Michael Giresi named Senior Vice President and CIO for Royal Caribbean Cruises Ltd.
- Genting Hong Kong interim profit soars on sale gains
- Crystal in 2025: six ships, 10 river yachts, five ocean yachts, four aircraft - Rodriguez
- Expanding Crystal Cruises plans to open UK, Hong Kong offices
- MSC Cruises to offer 60-night 'Grand Voyage' from Brazil to Shanghai
- New ships to retain Crystal hallmarks, broaden offerings
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
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