- Viking Line suffers sharp weakening of second quarter and first half interims
- Lloyd Werft appoints Petersjohann to head engineering and offshore
- Rolls-Royce completes Power Systems acquisition
- Carnival Cruise Lines honors top travel agencies with 'Excellence Awards'
- Oceania Cruises announces new Culinary Discovery Tours for Caribbean sailings
- Quantum class ships to float on bed of air bubbles, waste glass etc. frozen to prevent bacteria growth
- Quantum class Two70 windows to become video screens, Bionic bar robots mix drinks
- Quantum to offer six times faster Internet than other cruise ships, allows streaming video, use of Facetime, Skype
- Quantum of the Seas to introduce robotic entertainment, eliminates check in counter in host of high tech firsts at sea
- Cruise Business Commentary - Persistent perception problem highlights inadequacy of supply driven business model
- UK cruise sector “under pressure to fill capacity” unless conceptions change - report
- Tallink issues profit warning after sharp deterioration in second quarter and first half results
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Ports & Destinations
- High New Zealand costs challenging cruise lines
- Cunard's Queen Victoria makes maiden call at St Raphael on the Cote d'Azur
- Trasmediterranea to provide port handling services in Balearic Islands
- Mein Schiff 3 will inaugurate the lengthened pier in La Gomera
- Construction of Hamburg's third cruise terminal commences
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Products & services
Air & Sea
- Finnair reveals cabin design for next-generation Airbus A350 XWB aircraft
- Etihad's Alitalia deal to strengthen Rome and Milan hubs
- Delta announces new service from Amsterdam to Salt Lake City
- Etihad to add six new destinations during the first half of 2015
- Enhanced security measures at certain airports for U.S. bound flights