- Wartsila says cruise vessel contracting doubled last year
- Queen Elizabeth to make maiden call to Long Beach on February 5
- Norwegian Cruise Line Holdings opens sales office in Brazil
- CLIA UK & Ireland to host River Cruise Weekend in March
- Regent Seven Seas' sales soar as bookings open for Seven Seas Explorer
- Costa Group strengthens organization
- RCCL revises 2015 earnings per share forecast slightly higher to $4.65-$4.85
- RCCL final quarter, full year 2014 net profit soar
- Carnival Corporation and China Merchants Group signs MOU for two potential joint ventures to help expand the cruise industry in China
- All planned cruises of Deutschland cancelled as sale of ship not agreed
- RCCL to report final quarter and full year 2014 results on 29 January
- Carnival Vista to offer sweeping ocean views, high altitude sky ride and IMAX theatre
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Alternative flash content
- Carnival Cruise Line offers special Carnival Vista Europe group promotion through February 28
- Norwegian Cruise Line UK launches Wave Season promotion
- Bookings open for Britain's first cookery school at sea on Britannia
- Holland America Line's new 'ReadySetSail' promotion features upgrades and savings on select 2015 summer cruises
- Norwegian Cruise Line is offering 12 days of daily deals on new cruise bookings
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
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- ABB wins marine orders for Star Cruises newbuildings
- Norwegian selects Rolls-Royce permanent magnet tunnel thruster for Norwegian Epic upgrade