- Pandaw teams up with Inter Continental Asiana Saigon
- Crystal Cruises introduces 16 European cycling tours
- Celebrity Cruises unveils two ship 2015-16 Australia-Pacific pogramme
- MSC Cruises America appoints Bonnie Levengood svp marketing
- KfW IPEX-Bank to finance the construction of Star Cruises newbuilding
- Quantum of the Seas to be homeported in Shanghai
- TUI Travel expects online to account for half of 2014 bookings, to generate £1.8 billion in turnover
- Explorer to join Voyager and Radiance of the Seas in Australia and South Pacific for winter 2015-16 season
- AIDAprima delivery to be delayed
- Royal Caribbean Cruises Ltd. promotes Adam Goldstein to President and COO
- UPDATED: Scanship Holding to go public in Oslo, raise at least NOK80 million
- Sir Richard Branson reported to have raised most of $1.7 billion to start Virgin Cruise
Alternative flash content
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Ports & Destinations
- Terminal 109/110 reopens in Venice
- Cruise toursim in St Petersburg grew five times the rate of all visits 2013
- Carnival Dream becomes largest cruise ship based in New Orlean
- South Pacific Cruise Alliance highlights region's year round attraction
- Cruise Baltic and Cruise Copenhagen Network appoints new Director
- Fred. Olsen Cruise Lines offer up to 30% savings for multiple cruise bookings
- Norwegian offers savings for Hawaii sailings
- Holland America's 'Summer On Sale' promotion focuses on family cruising in Europe, the Mediterranean and Alaska
- Norwegians spring into perks
- Costa Cruises offers special fares on select spring Med sailings
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Products & services
- Trimline to carry out Star Pride transformation.
- DNV GL introduces next generation energy efficiency methodology
- Dampa to supply ceilings for AIDA Cruises’ two newbuildings
- Three classification societies approve Wärtsilä propulsion condition monitoring service
- MTN and Fred. Olsen Cruise Lines extend four-year relationship
Air & Sea
- Fort Lauderdale-Hollywood International Airport deploys automated passport control kiosks
- Lufthansa presents Premium Economy Class
- Emirates adds ninth gateway to its USA network
- United Airlines to launch nonstop service between Los Angeles and Melbourne, Australia
- Finnair to open direct service between Helsinki and Miami