- Norwegian Cruise Line reports financial results for the second quarter 2014
- CRUISE BUSINESS COMMENTARY – Why Fred. Olsen’s Poison, Murder and Mystery cruise is worth a few lines
- Fred. Olsen Cruise Line enjoys strong recovery in advance bookings
- Royal Caribbean reports second quarter results, updates 2014 guidance and introduces Double-Double program
- CRUISE BUSINESS COMMENTARY – Silja Europa charter as accommodation vessel positive to market
- Fred. Olsen Cruise Lines' losses continue to mount
- Norwegian orders two more Breakaway-Plus ships
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Ports & Destinations
- Trasmediterranea to provide port handling services in Balearic Islands
- Mein Schiff 3 will inaugurate the lengthened pier in La Gomera
- Construction of Hamburg's third cruise terminal commences
- Denmark's Fredericia receives its first cruise ship call
- Fred. Olsen Cruise Lines return to Liverpool; Thomson and CMV will not
- Suite & Balcony Sale offers deals on Princess Cruises
- MSC Cruises promotes Autumn Mediterranean sailings in UK
- Oceania Cruises offers savings and flight upgrades in UK on Black Sea cruise in September
- Windstar Cruises celebrates America's birthday with savings
- P&O Cruises in two month summer promotion
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Products & services
Air & Sea
- Etihad to add six new destinations during the first half of 2015
- Enhanced security measures at certain airports for U.S. bound flights
- Emirates inceases capacity on two more U.S. routes from December 2014
- New Heathrow megaterminal starts operations
- Alaska Airliners to increase its Seattle departures by 11% next spring