- New venture to offer cruises around Iceland
- Miami's oldest bar to feature on Norwegian Escape
- FleetPro's Dietmar Wertanzl leaving
- Mark Kammerer named Vice President, International Marketing and Sales for Holland America and Seabourn
- Joe Slattery promoted to Senior Vice President, Global Marketing and Sales for Holland America Line
- RCCL’s Europe yields enjoy third year of double digit year growth
- RCCL says 2015 outlook encouraging as Europe itineraries sell well
- RCCL on track seen in July as Europe, Asia shine
- RCCL third quarter net profit reaches $490.2 million
- Chinese bank to finance three Silversea newbuildings at Fincantieri
- Viking River Cruises order six ships at Neptun
- Carnival plc shares in sharp fall on Ebola news
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Ports & Destinations
- Med Cruise contributed to Green Ports Cruise Conference
- Strong Arabian cruise season under way
- Rivages du Monde chooses the Port of Montreal as home port for the 2015 season
- Sir Stephen Hawking used two cruise liners to attend Tenerife science festival
- Despite fewer calls, Rostock set passenger record in 2014 season
- Fred. Olsen to offer three overnight stays on Balmoral's cultural city cruise
- MSC Cruises USA celebrates National Cruise Vacation month with deals on Caribbean and Mediterranean sailings
- MSC Cruises in UK summer sailing 2015 promotion
- P&O Cruises offers free flights on some exotic 2015 cruises
- Carnival Cruise Lines renews its 'Great Vacation Guarantee' through 2015
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Products & services
Air & Sea
- Law firm urges airlines to follow guidelines to avoid potentially huge Ebola claims
- Air Canada announces new destinations
- Finnair reveals cabin design for next-generation Airbus A350 XWB aircraft
- Etihad's Alitalia deal to strengthen Rome and Milan hubs
- Delta announces new service from Amsterdam to Salt Lake City