- Australians, New Zealanders commemorate Gallipoli centenary on Queen Elizabeth
- CMV to charter Azores to Rivages du Monde in expansion to France
- Riccardo Casalino appointed MSC Cruises' Chief Marketing Officer
- Carnival expects 25% rise in Southampton passenger numbers in two years
- Maritime Silk Road cruises gaining popularity in China
- First Chinese-built ship’s entry into service could take ten years – Arnold Donald
- Costa to continue to invest in China by adding Fortuna in 2016
- Tourist industry needs new roadmap as global GDP slowdown hits - report
- MSC Cruises suspends calls in Ukraine, Egypt
- MSC Meraviglia to feature smart technology, cluster cabins for families
- MSC Cruises names first Vista project unit MSC Meraviglia
- RCCL booking volumes rise; Caribbean, Western Med strong, China outpaces forecasts
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
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