- More ships, new itineraries coming for Viking River Cruises in 2015
- Royal Caribbean reports first quarter results and updates 2014 guidance
- Princess Cruises to feature Diamond Princess in Japan 2015, Sun Princess to stay in Australia
- Cruise Business Commentary - Quantum of the Seas' move to China could be game changer for cruising
- Strategic decision in changing world to send Quantum of the Seas to China
- Quantum of the Seas to be homeported in Shanghai
- TUI Travel expects online to account for half of 2014 bookings, to generate £1.8 billion in turnover
Alternative flash content
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
Ports & Destinations
- BVI welcomes Carnival Sunshine on first call to Tortola
- Terminal 109/110 reopens in Venice
- Cruise tourism in St Petersburg grew five times the rate of all visits 2013
- Carnival Dream becomes largest cruise ship based in New Orleans
- South Pacific Cruise Alliance highlights region's year round attraction
- Fred. Olsen Cruse Lines to offer three one night Christmas parties
- Fred. Olsen Cruise Lines offer up to 30% savings for multiple cruise bookings
- Norwegian offers savings for Hawaii sailings
- Holland America's 'Summer On Sale' promotion focuses on family cruising in Europe, the Mediterranean and Alaska
- Norwegians spring into perks
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Products & services
Air & Sea
- Delta becomes only U.S. carrier with full flat-bed business class seats, direct-aisle access on all widebody overseas flights
- Fort Lauderdale-Hollywood International Airport deploys automated passport control kiosks
- Lufthansa presents Premium Economy Class
- Emirates adds ninth gateway to its USA network
- United Airlines to launch nonstop service between Los Angeles and Melbourne, Australia