- Costa Crociere names Gabriele Baroni Communications Director
- Tallink's Liisi Kutt crowned BACARDI Cruise Competition Bartender of the Year 2014
- Reno named Vice President of Entertainment at Carnival Cruise Lines
- Costa Cruises' contest to name Diadema's godmother draws more than 500 applicants
- Princess Cruises launches new "Seawitch" craft beer series with exclusive 50th anniversary blend
- Cruising injected $44 billion in US economy 2013 – study
- Cruise industry worldwide expenditures $117 billion in 2013 - CLIA
- Holland America Line names its new ship as Koningsdam
- Dingle to become Carnival UK chairman, Noyes new CEO
- CBR Odo Commentary – Growing orderbook puts pressure on supply driven business model
- Ctrip and RCCL plan joint venture to manage Celebrity Century, explore deepening cooperation
- Royal Caribbean Cruises Ltd. to sell Celebrity Century to Ctrip
- Category: More News
- Published on Tuesday, 28 February 2012 19:44
- Written by Kari Reinikainen
Norwegian Cruise Line says it has launched a new elective module to its online agent training programme, NCLU www.nclu.co.uk.
The new brand elective aims to educate agents about the recently unveiled ‘Cruise Like a Norwegian’ brand platform, helping them to understand how they can use its messages to tell the story of the Norwegian experience.
The elective also contains sales and marketing tips and ends in a short online quiz which counts towards overall NCLU points. Nine courses are live on NCLU and all have been designed to help busy agents develop their product knowledge in bite-sized chunks.
To date almost 6,500 agents have registered with NCLU which launched in 2009. As well as online training, special events for top NCLU performers have also taken place with more planned for this year.
As part of the PHD@Sea programme students are whisked away aboard Norwegian Epic for a cruise where they will receive sales tips, take behind the scenes tours get involved in panel discussions and training classes. Students have until 29 February to make three bookings and take five NLCU courses to be in with a chance of receiving one of thirty places.
Nick Wilkinson, director of sales at Norwegian Cruise Line said: “Our new brand messages are all about conveying the experiences that guests can expect when they cruise with us, whether it’s through dining, shopping, entertainment or relaxation.
“By understanding what these messages mean, travel partners will be able to really bring the cruise holiday experience to life, which can be a very powerful selling tool when talking to customers.”
- Carnival Cruise Lines renews its 'Great Vacation Guarantee' through 2015
- Costa Cruises to offer free upgrades and reduced deposits on Caribbean cruises from Miami
- Norwegian Cruise Line UK in all inclusive package promotion
- Princess launches 'Endless Summer Sale'
- Norwegian offers savings on Alaska cruises
- STX France begins construction on world's largest cruise ship
- Crystal creates visual magic with water for the AquaTheater on the Oasis and Allure
- Allure of the Seas features 3D digital cinema engineered by FUNA
- Allure of the Seas sails with KONE people flow solutions
- Starbucks and Royal Caribbean to offer first ever Starbucks at sea on Allure of the Seas
Air & Sea
- Finnair reveals cabin design for next-generation Airbus A350 XWB aircraft
- Etihad's Alitalia deal to strengthen Rome and Milan hubs
- Delta announces new service from Amsterdam to Salt Lake City
- Etihad to add six new destinations during the first half of 2015
- Enhanced security measures at certain airports for U.S. bound flights